Kajabi pricing in 2026: plans, limits and what you really pay

Kajabi has three plans on sale (prices verified June 2, 2026). Basic is $179 a month and includes 5 products and 2,500 contacts. Growth is $249 a month. Pro is $499 a month. Each step up raises the limits on what you can sell and how many people you can hold in your account.

The January 2026 restructure set these prices and retired the legacy Kickstarter plan at $89. Creators who were already on older plans may see different numbers on their own invoices, so check your billing page rather than assuming the public price applies to you.

Over a year, the plans cost $2,148 (Basic), $2,988 (Growth) and $5,988 (Pro) before any payment fees. That annual number is the one to hold against what Kajabi does for you.

A product on Kajabi is something you sell or give access to, such as a course, a coaching program or a membership. Basic allows 5. A creator with three courses, a membership and one coaching offer is already at the limit, and the sixth product means a plan change.

A contact is anyone in your Kajabi account, including free subscribers who joined your email list and never bought anything. Basic allows 2,500. This is the limit that surprises people: a lead magnet that works well can push you past it before your revenue has grown at all.

This is why the limits, not the percentages, usually decide your Kajabi bill. Moving from Basic to Growth adds $70 a month, $840 a year, and the trigger is often a free download that collected more emails than expected. Math example, not a customer outcome.

If you take payments through Kajabi Payments, each sale costs 2.7% to 2.9% + $0.30, depending on your plan. That is card processing, in the same range you would pay a processor directly.

If you connect a third-party payment processor instead, Kajabi adds its own fee of 0.5% to 5% on top, again depending on your plan. On a $10,000 month, the difference between 0.5% and 5% is the difference between $50 and $500 in extra fees. If you have a reason to use your own processor, check the exact rate for your plan before you commit. Math example, not a customer outcome.

Take a creator on Basic selling $8,000 a month through 160 transactions on Kajabi Payments, assuming the top 2.9% rate. Processing is $232 + $48 = $280. Add the $179 plan fee and the month costs about $459, or about 5.7% of sales. Math example, not a customer outcome.

Now double the sales to $16,000 with 320 transactions. Processing doubles to $560, the plan fee stays at $179, and the total is about $739, or about 4.6% of sales. The plan fee shrinks as a share of revenue as you grow, which is the main advantage of a flat monthly price. Math example, not a customer outcome.

The exception is when growth also means more products or more contacts. Then the plan fee jumps to $249 or $499, and the curve that looked flat takes a step up.

The decision rule: count your products and your contacts today, add what you expect to add in the next six months, and pick the cheapest plan that holds both. Do not choose on sales volume; choose on limits.

If you are under 5 products and well under 2,500 contacts, Basic is enough. If your email list is growing fast from free content, plan for Growth now and budget for it. Pro is for businesses running many products or a very large list, where its higher limits are the point.

Before upgrading because of contacts, it is worth cleaning your list. Removing people who have not opened an email in a year can keep you on a lower plan, and it improves your email deliverability at the same time.

Three questions to answer before you sign up: how many products will I sell in the next year, how many contacts will my free content collect, and will I take payments through Kajabi Payments or my own processor? Those three answers decide your plan and your per-sale cost more than anything on the feature list.

Kajabi's strength is its marketing suite: email, funnels and landing pages in the same place as your products. If selling is your bottleneck, that integration is worth a lot, and it is the main reason creators pay a premium for Kajabi.

Its community is lighter than a dedicated community platform. If members talking to each other, live events and engagement mechanics are central to what you sell, you may end up adding a separate community tool, with its own cost and its own login.

HiveLearn is built the other way round from Kajabi: community first, with courses, events and payments in one place. Its pricing is built on a revenue share that stops at a monthly cap; Starter and Growth have member limits, and the pricing page lists what each plan includes. It does not include Kajabi's email funnels and page builder, so if your business runs on those, Kajabi may still be the better fit.

Starter is $0 a month with a 6% rev share and no cap, so there is no monthly fee until you monetize. Growth is $39 a month at 4%, rev share capped at $2,000/month. Pro is $99 a month at 2%, rev share capped at $3,000/month. Scale is $249 a month at 1%, rev share capped at $4,000/month. Enterprise is $499 a month at 0.25%, rev share capped at $5,000/month. Stripe processing (2.9% + $0.30) is charged on top. Annual billing saves 17%, and Growth, Pro and Scale come with a 14-day free trial, no credit card.

If you are weighing a move, compare your current Kajabi invoice with the calculator, and read the alternatives guide for the other options.